Our comprehensive SMM-strategy for Shell proved to be so effective that the Client decided to entrust us another side project – to implement promo campaign "Ducati" on social networks.
In the course of work we decided to focus on the visual component.
Among the main techniques, we chose a visual content presentation in style of a single showcase, as well as a combination of photo content with graphic elements.
According to the results, the ER-indicator reached even higher mark than expected - 68%! While the average industry ER is only 22-37%!
Inspired by this result, the customer extended the use of the tool for the next promotion with Ferrari.